About Me

Delivered 80+ web applications and platforms as both designer and developer, handling everything from initial wireframes to production deployment and ongoing maintenance.

Developed full-stack solutions using modern frameworks (React, Node.js, Next.js) while maintaining strong focus on UX principles and responsive design patterns.

Led complete product lifecycles from user research and prototyping through backend architecture, API development, and frontend implementation.

Built custom CMS solutions and dynamic web applications with integrated SEO optimization, achieving measurable improvements in performance metrics and user engagement.

Collaborated directly with clients to translate business requirements into technical specifications, wireframes, and fully functional applications.

Implemented behavior-driven design processes combined with agile development methodologies, improving project delivery time by 40%.

Created and maintained design systems while developing reusable component libraries, ensuring consistency across multiple client projects.

Architected scalable backend solutions with database design, API integration, and cloud deployment strategies for high-traffic applications.

Conducted an Affiliate Marketing campaign, ASO strategy, and SEO strategy for a hotel marketplace, driving a 65% improvement in digital performance.

Implemented technical SEO on a React-based website in collaboration with the frontend developer.

Achieved a 150% increase in app rankings on both Google Play Store and Apple App Store.

Reduced the gap between SEO and metasearch marketing by up to 15%, optimising marketing efficiency.

Supervised website content optimisation, managing 2 content writers to enhance page performance and brand strategy alignment.

Launched AppsFlyer and successfully managed affiliate marketing campaigns through the platform.

Spearheaded digital marketing and lead generation strategies for a B2B clothing start-up, achieving over $600,000 in sales within the first 6 months.

Collaborated with the sales team to develop the company's website, video content, and other marketing materials to support the company’s launch and growth initiatives.

Conducted keyword research to optimise SEO content, resulting in targeted SEO content and effective AdWords campaigns.

Enhanced campaign performance through quantitative A/B testing and data-driven adjustments.

Built and managed a growing marketing team of 1, with the capacity to expand by 6 more individuals, to drive business expansion.

Conducted customer interviews and developed an HTML/CSS prototype for an e-commerce website in the jewelry industry.

Researched and tested low and high-fidelity designs with a group of volunteer existing customers to refine user experience.

Collaborated with the development team of 5 to develop and implement a responsive HTML and CSS version of the site within a Python environment.

Developed and optimised a checkout system that simplified the payment process for B2B customers both domestically and internationally, reducing customer support tickets related to payments by up to 48%.

Designed and developed custom WordPress e-commerce solutions for diverse clients, managing projects from initial concept through final deployment

Created comprehensive UX/UI designs including wireframes, prototypes, and high-fidelity mockups, ensuring seamless user journeys across all touchpoints

Implemented responsive, pixel-perfect interfaces using HTML, CSS, and JavaScript, with focus on performance and accessibility

Collaborated directly with clients to understand business goals and translate them into effective design solutions

Conducted user research and usability testing to validate design decisions and optimize conversion rates

Developed custom WordPress themes and plugins tailored to specific client needs and brand guidelines

Achieved measurable results including a 17.5% sales increase for Vigneron Ardechois online store and 32.7% reduction in cart abandonment for Etiketbio.fr

Managed multiple concurrent projects while maintaining consistent quality and meeting deadlines

Integrated SEO best practices into design and development workflow to enhance organic visibility

Provided ongoing maintenance and iterative improvements based on analytics and user feedback

Designed websites for 12+ businesses, including local farms, by offering freelance web design services that focused on enhancing their online presence and improving visibility.

Implemented a door-to-door and cold calling strategy to generate a steady flow of leads, ensuring a consistent client base.

Managed projects from inception to completion, including building visual and brand identities aligned with client goals.

Developed websites using Dreamweaver, ensuring a seamless user experience.

Conducted search engine research and optimisation (SEO) to improve online visibility and drive traffic to client websites.

Delivered the final product and provided clients with comprehensive training on how to effectively use and maintain their websites.

Created visual identities for small local businesses at a design agency, helping them establish a strong brand presence.

Managed client projects independently, ensuring high-quality results and client satisfaction.

Started as an intern and earned a promotion to full-time designer after 4 months, due to a demonstrated ability to improve client satisfaction and contribute to agency success.